Accor accelerates its digital transformation (2024)

  1. Press Releases

June 04, 2014 Paris,

The world’s leading hotel operator in 92 countries gives its employees access to the Cloud

Accor has completed another stage in its digital revolution with the transformation of its collaborative systems by launching a Web 2.0 internal communication platform that combines a new generation intranet site - AccorLive, and a corporate social network - AccorLounge, for its 170,000 employees worldwide.

With digital technology central to guest experience in Accor hotels, the Group is now committed to a major internal cultural evolution to also support its employees. It aims to create greater worldwide exchange amongst its staff using levers like targeted and constant information streams, the sharing of ideas and good practices, the storage of multimedia content, the creation of collaborative communities and multi-channel consultation all accessed by using a professional or personal device.

Virginie Sido, SVP Accor Corporate Brand, CSR & Internal Communications, comments: “This collaborative and user-tailored system is particularly remarkable because of its international scope and operational footprint. In the head offices and hotels, whether they are owned, leased or franchised, general managers, housekeepers, receptionists or head chefs can access these new solutions from any computer whether work or personal, a tablet or a mobile phone. Our goal is to allow as many people as possible to exchange in order to foster efficiency, dialogue and creativity.”

Furthermore, with close to 60% of its employees aged under 35, Accor has a growing share of hyper-connected, Generation Y employees in its workforce. This population seeks greater managerial proximity and more instantaneous communication in the workplace. With these new collaborative on-line spaces, Accor aims to give its teams, 90% of whom have direct contact with customers, the means with which to share their know-how and customer relations experience with the ultimate objective of improving the performance of its hotels and the quality of its customer service.

To develop this platform, the Group has been guided by Orange Business from assessment to continuous improvement and by Microsoft. Laurent Idrac, Accor’s Chief Information Officer, comments, “This new solution is based on new hybrid architecture that incorporates AccorLive, the intranet portal hosted by Accor on SharePoint2013, and AccorLounge, the integrated social network hosted in the Cloud, with Sharepoint online and Office365. There are many advantages to this system. Thanks to the Cloud, employees are able to connect from any type of professional or personal device, to benefit from a large-scale and secured sharing and file storage space and permanently evolving features.

The platform is two-tiered:

AccorLive is a worldwide internal portal that can be fully customized by users.

  • A news portal with all the Group’s latest international corporate, brand and professional news updated daily and which users can “like”, comment or share.
  • The Accor Appsspace which allows users to display the apps they use every day on their main page (booking tools, photo library, leave application, training catalogue, etc…)
  • Direct access to the brand, profession and country intranets associated with the visitor’s profile.

AccorLounge is AccorLive’s integrated social network and is open to all employees working for Accor brands as well as Accor’s franchise and owner partners. From now on, employees that are located in the 3,600 hotels of the group can easily interact beyond geographical and hierarchical frontiers.

In this collaborative space – which just one month after it was rolled out in the head offices already, boasts 190 communities and over 3,000 members - employees are now able to:

  • Create a community that can be either public (open to all) or private (selective membership) so they can exchange professional or paraprofessional themes, comment on content and develop their network of contacts. For example, head chefs, who tend not to be very mobile and rarely have contact with fellow head chefs, will be able to create their own community to share good practices and highlight their expertise (cooking times, original recipes or innovative products, etc.).
  • Store or share content: all social network users are entitled to 25 GB of free online storage space for professional files (documents, videos, images).


To support the rolling-out of the platform, the Group has created with Cegos (a worldwide leader in training and development) an innovative E-learning course translated in 7 different languages in order to help the employees discover the news devices and functionalities.

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Accor accelerates its digital transformation (2024)

FAQs

What is accelerating digital transformation? ›

This entails harnessing digital tools to fundamentally reshape business operations and enhance customer value. The speed of digital transformation is accelerating exponentially, fueled by progress in technology and evolving customer demands.

What is the accor strategy and how will it help if so? ›

Sustainability Is at the Core of Our Strategy

We believe it's our role to shape a more sustainable future for travel and hospitality by building a model where we contribute more than we take and inspiring meaningful change.

How digital transformation affects the hotel industry? ›

Impact of digital transformation on hospitality

There is no more paperwork for manual check-ins; your hotel management software keeps everything streamlined and the front desk in sync. Hotels now have built-in sensors for room lights and TVs and use in-room voice recognition to answer guest questions.

What is the name of the bird in the Accor logo? ›

The logo showcases the Group's symbol – honey-colored bernache goose. This bird symbolizes group spirit, determination and travel.

What are the 3 R's of digital transformation? ›

3Rs Digital Transformation Framework: Reimagine, Roadmap, Results.

What are the 5 Ps of digital transformation? ›

We call this the 5 Ps of change and transformation; purpose, people, process, platforms, and projects.

What are the strengths of Accor? ›

Our global stature and footprint provide owners with real benefits: world class brands and powerful distribution & loyalty platform. proven processes and large economies of scale. strong local operations expertise and support.

What is the competitive advantage of Accor? ›

The Strategic Strengths cultivated by Accor

The company presents a wide brand portfolio, operating in varied market segments. This strategy offers the company a competitive advantage. Thus, it can attract a wider customer-base, and expand its product and services offering.

What was the key to accor market success? ›

One important aspect has been its capacity to develop a varied portfolio of hotel brands and services, ranging from low-cost to upscale, to meet the various demands of clients.

How smart technology is changing hotel industry? ›

The integration of smart technology in hotels is creating seamless operations and enriching guest experiences in ways previously unimaginable. "Depending on the type of technology, there are many benefits. On guest apps and technology, guests see a more seamless experience without having to wait in a line.

What are the three big technology issues for the hotel industry? ›

This year, hoteliers will be focused on integration hurdles, data security risks and striking a balance between personalization and privacy.

Is Accor Chinese owned? ›

Accor S.A. is a French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties.

What are the Accor values? ›

Accor Core Values
  • Innovation. We dare to challenge the status quo. ...
  • Trust. Hospitality is a team sport, and we're stronger when we trust and support each other. ...
  • Spirit of Conquest. Our guests are globetrotters, and so are we. ...
  • Guest Passion. We obsess over our customers. ...
  • Respect. ...
  • Sustainable Performance.

What does all stand for Accor? ›

Your Loyalty Program.

What is the digital transformation acceleration program? ›

DTAP provides Malaysian companies with global experts for a structured approach via Digital Transformation Labs (DTL) to kickstart their digital transformation journey while adopting emerging digital technologies. It is an outcome-driven programme, which intends to help businesses achieve their intended outcomes.

What does digital accelerator mean? ›

Digital acceleration is the strategic process of leveraging digital technologies, methodologies, and capabilities to rapidly transform business operations, enhance customer experiences, and drive innovation. Businesses have always understood the need to be flexible and adapt to change.

What is a transformation accelerator? ›

Transformation Accelerator is used by consultants, municipalities, utilities and other stakeholders to help define and plan Smart City initiatives.

What is the difference between digital transformation and digital acceleration? ›

To summarize, Digital Transformation aims to reinvent the company, while Digital Acceleration focuses on anticipating and quickly responding to external changes through adaptation and incremental innovation.

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